Why is buying good coffee so complicated?

Jason is the coffee enthusiast, he roasts his own coffee and cares about altittude, processing method, and roast profile.s

Karen just wantssomething that tastes really good without needing to Google what "washed process" means.

We relaized we weren't alone. There's a whole world of people who know great coffee exists, have tasted it, and want more of it, but feel like the speciality coffee world wasn't designed for them.